Here’s a closer look at 杏吧原创’s award-winning entries:

Books

Welcome to Carmel, Liberty Press

Category: Books, Hardcover – Offset

Welcome to Carmel is an oversized Smyth-sewn coffee table book with a glossy dust jacket, printed with vibrant images and color to showcase the beauty of Carmel, California. Welcome to Carmel won both Best in Category and Gold in the 鈥楤est of KS/MO鈥� category.

Historic Style, Missouri Life Media

Category: Books, Hardcover – Offset

is another Smyth-sewn hardcover coffee table book that received high praise. Curated by designer Kelee Katillac, the book showcases historic houses through vibrant design and stunning photography. Historic Style also won Platinum, the highest award available, in the 鈥楧ivision 3鈥� category. Division 3 represents printers with 101+ employees.

Possibilities, Volume 10, 杏吧原创

Category: Printer’s Self-Promotion – Offset (individual pieces)

Possibilities, Volume 10, received a Best in Category award for Printer鈥檚 Self-Promotion. Possibilities showcases 352 pages of outstanding yearbooks printed by 杏吧原创, from creative covers to stunning theme design. Jenica Hallman, CJE, Managing Editor of Possibilities, Volume 10, oversaw this project from conception to print, while Stephanie Streicher provided the amazing design. The book features Smyth-sewn, four-color covers with embossed and debossed applications, spot gloss UV coating and matte lamination.

Catalogs

Amscan Halloween Costumes 2024 Catalog

Category: Catalogs – Web (Over 32 pages, including cover)

础尘蝉肠补苍鈥檚 Halloween Costumes catalog was recognized as Best in Category in recognition of 杏吧原创鈥檚 printing prowess. The full-color, perfect-bound catalog effectively showcases a wide variety of Halloween costumes, from fairy to scary.

Magazines, Periodicals & Publications:

Original Living Magazine – December 2023

Category: Magazines, Periodicals & Publications – Digital

A Best in Category winner for digital-printed periodicals and publications, is an international fashion, lifestyle and entertainment publication showcasing the world鈥檚 most talented designers, luxury stores, products and fashion shows. Original Living was also awarded Bronze in Best of KS/MO.

Nashville Lifestyles – December 2023

Category: Magazines, Periodicals & Publications – Web

Nashville Lifestyles was awarded Best in Category for web printed magazines, periodicals and publications. offers the very best of Music City, with a focus on food, fitness, entertainment, culture and fashion. Nashville Lifestyles creates cutting-edge content, combined with stellar photography, to paint a picture of life in Music City.

flourish

Category: Magazines, Periodicals & Publications – Web

Another testament to 杏吧原创’s web printing expertis, is Southeast Missouri’s women’s magazine created by rustmedia. The magazine, founded on truth, goodness and beauty, connects women and men throughout the region by sharing their stories, questions and joys through interviews, long-form essays and art.

KC Options Magazine

Category: Magazines, Periodicals & Publications – Web

is yet another Best in Category award winner for web-printed magazines. The magazine features vibrant photography and heartfelt content that highlight the people, food and culture that make Kansas City a gem in the heartland of America.

Yearbooks

Lake Brantley High School Yearbook – 鈥�50 Golden Years鈥�

Category: Yearbooks – Offset, They Said It Couldn鈥檛 Be Done

杏吧原创’s cutting-edge printing process is on spectacular display in this double award-winning yearbook. Lake Brantley鈥檚 yearbook, 鈥�50 Golden Years,鈥� won two Best in Category awards: Yearbooks – Offset and 鈥楾hey Said It Couldn鈥檛 Be Done,鈥� which recognized unique and creative printing applications. PIA MidAmerica lauded this yearbook for its plexiglass cover that looks onto a graphic display of fireworks, achieved by functional lights embedded in the front endsheet, celebrating the school鈥檚 50th anniversary in fabulous fashion.

Leesburg High School Yearbook – “Leaving Our Mark”

Category: Thermography

This win showcases 杏吧原创’s capability in thermography, a unique printing technique that adds a raised, textured effect to book covers. Leesburg High School鈥檚 yearbook, 鈥淟eaving Our Mark,鈥� received high praise and a Best in Category award for their unique cover, which appears dark and minimalistic at room temperature but shifts to vibrant color under heat.

Partner With 杏吧原创 To Create Award-Winning Print Projects

Ready to earn recognition for your book, catalog or publication? Our knowledgeable and experienced staff have the tools to take your project to the next level. Get in touch with us today to start your print journey with 杏吧原创.

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杏吧原创’s award-winning entries, printed at 杏吧原创 鈥� Ripon, spanned a diverse range of categories, showcasing a variety of unique printing applications.

Here’s a closer look at 杏吧原创’s 2024 GLGA triumphs:

Cookbooks: We Energies’ 2023 Cookie Book took home the top prize for Cookbooks, demonstrating 杏吧原创’s ability to bring culinary delights to life on the page.

The Cookie Book is a holiday tradition dating back to 1928 when it promoted the use of electric appliances for baking. The 2023 Edition is dedicated to our country鈥檚 first responders and features 27 pages of unique recipes from lemon kiss cookies to homemade dog treats.

School Textbooks: The intricate details of the Atlas of World Geography, 6th Edition, published by Rand McNally, were recognized with a Best of Category win in School Textbooks.

The Atlas of World Geography features 176 pages of engaging educational content, detailed maps, engaging photography and much more. The book is intended for classroom instruction for grades 6-12.

Magazines: 杏吧原创’s printing prowess for magazines shone through with Luxury Portfolio – Spring 2023 Volume 13, Issue No. 1, published by Unique Homes Media. This issue won Best in Category for Magazines (Cover: Sheetfed, Interior: Web).

Luxury Portfolio is a 196-page publication that features stunning photography, design tips and luxury real estate listings from around the world.

They Said It Couldn’t Be Done: Morris Media Group’s The MILEPOST (76th Edition) defied expectations, earning a Best of Category award in 鈥淭hey Said It Couldn鈥檛 Be Done,鈥� a category that highlights creative and non-conventional printing applications.

The MILEPOST is a highway travel guide and general interest trip planner for visits to Alaska. Today鈥檚 MILEPOST book is a large format, full-color, perfect-bound book of over 600 pages, and is the world鈥檚 best-selling guide to Alaska.

Web Press Printing, Uncoated Paper: Stone Road Press’s National Parks Maps 2023 impressed the judges, winning Best of Category in the Web Press Printing, Uncoated Paper (Four or More Colors, Heatset or Coldset) category.

National Parks Maps features 187 pages of full-color maps, itineraries, driving distance charts and more. Accompanying the maps are helpful tips for first-time visitors, ensuring national park road-trippers are well-prepared for their visits.

Learn More About 杏吧原创鈥檚 Award-Winning Print Capabilities

Ready to find the right printer for your book, magazine or catalog? 杏吧原创 offers a wide range of coatings, applications and binding types across our five printing facilities, so you can create your next award-winning print project that exactly matches your vision. Contact us today to get in touch with one of our experts.

The post 杏吧原创 Wins Top Honors at 2024 GLGA Graphics Excellence Awards appeared first on 杏吧原创.

Event coverage can be specifically tailored to the needs of your association. It can go in-depth on conference sessions, generate excitement and engage the audience in interactive activities, and package the content in ways most useful to your association. The right event coverage partner can keep your association within a set budget while meeting the coverage needs of the association.

Event coverage is no small undertaking. Most associations won鈥檛 have the resources or expertise available within their organization. Finding the Right Event Coverage Partner for Your Association can help you narrow down the characteristics to look for in an event coverage partner. You鈥檒l need to consider the type of coverage you desire, the size and specifics of the event, and the budget for event coverage.

Return on investment won鈥檛 be immediate. This eBook explains what to expect, how to measure ROI and the timeline to expect. It explains how to define success and the questions that need to be asked when creating that definition.

If your association is ready to create buzz around your next event and increase the engagement of attendees, but don鈥檛 have a coverage team at your disposal, download Finding the Right Event Coverage Partner for Your Association to begin the process.

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Christy Huggins is the social media manager at . She knows a thing or two about successful event promotion, so we asked her for tips.

When should marketers start promoting an event?

Marketers should implement their as soon as they know the date of their event. Create an event page that lists the most important details, even if you haven鈥檛 figured out the nitty gritty yet. Once the page is published, let your previous attendees know first and offer early bird discounts/incentives to encourage attendance.

How should an organization handle social media marketing for their event?

The first step to social media marketing for an event is to decide what your goals on social media are and select the best social platforms that will help you achieve those goals. From there, put together a content plan to get your messaging to your desired audience and keep them engaged year round, not just in the weeks leading up to your event when you need to sell tickets. Develop a consistent voice, tone and message, including a hashtag that you use for all event-related content. Adapt your content to fit each platform so you鈥檙e delivering the right content to the right people at the right place and time.

Make sure you鈥檙e trying to engage potential ticket-buyers in conversations, not just selling to them. People aren鈥檛 always in a 鈥渂uying鈥� frame of mind on social media, but you can still stay top of mind by creating relevant, engaging content. This would be a good place to tap into the 鈥�4:1:1 Rule鈥�: for every promotional post you make, retweet or share a relevant post, and then post 4 pieces of relevant content written by other people or brands.

Which channels are best for promoting an event?

This depends on your event and your audience. Is your audience more male than female? What鈥檚 their average age? Are you hosting a professional event? Asking yourself the right questions about the demographic you鈥檙e trying to reach and where they might be most active on social media will help develop a social strategy to capture that group.

How does an organization determine what is right for them?

can help you determine which social media platforms are right for your event.

How should social media be used to promote an event before it happens?

You can use social media to drive interest ahead of your event, share behind the scenes content to build excitement and anticipation, and to answer any questions event-goers may have. Promote the event page regularly along with targeted, purposeful content. Share blog pieces that have tips for event-goers. Host contests and ticket giveaways to create a lot of engagement with your audience and their audiences. And use your social presence to build your event brand and help potential attendees understand what to expect from your event.

Make sure all the key players (speakers, sponsors, etc.) know your event hashtag and are promoting the event to their audiences as well. A great way to do this is to provide some suggested social posts to them to make it even easier for them to share and help promote.

How should social media be used once the event has started?

Use your social media accounts to add to the experience of attendees, as well as to show non-attendees what they鈥檙e missing! Facebook live, Instagram Stories, Snapchat and live-tweeting are great promotion strategies to engage those who are unable to attend 潭 and 30% of people who watch a livestreamed video will attend that same event the following year, so you can lay the groundwork for next year鈥檚 sales during this year鈥檚 event.

It鈥檚 also key to get your attendees involved in social media at your event so they can spread the word to their networks. Make sure your hashtag is visible, and consider displaying user-generated content that uses your hashtag onsite to encourage others to post.

What are some new or non-traditional marketing methods organizations should be using to promote their event?

Use your past attendees to your advantage by incentivizing them to promote the event on your behalf. They are already convinced of your value and will have a great experience to share, especially if you consider offering them referral benefits if they refer new attendees. You can also do this on a larger scale by tapping into social media influencers and working with them to introduce your event to their large, engaged audiences.

Using an event management platform will work wonders when it comes to organizing and marketing your event. Eventbrite that allows you to target event-goers based on filters like location and behavior. Since potential attendees turn to sites like this when looking for events in their area, this tool provides an easy way to get in front of more eyes.

Do you have any examples of really great event promotion you鈥檝e seen in recent years?

Experiential marketing is making a big splash in the world of event planning and promotion. From live displays to gamification, really engage attendees during the event and provide a big story to tell when promoting it.

Christy Huggins is the senior social media manager at , where she develops social media presence and strategy, among many other tasks. She has many blog posts on event promotion.

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