What鈥檚 in the Mailbox? Consumers Still Like Receiving Mail
As I kid, I remember going to my grandmother鈥檚 house and rifling through the catalogs she kept on her coffee table. Many of them sold clothes that could have been…
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Left on Read: How and Why Gen Z Values Print
Despite being defined as 鈥渄igital natives,鈥� Gen Z values print, and their actions and words show it. Many of the group, who are largely categorized as being born between 1997…
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Choosing the Best Paper Stock for Your Commercial Printing Projects 鈥� Printing Basics
From basis weight, grade and finish to opacity, caliper and brightness, every aspect of paper plays a crucial role in creating a high-quality finished product. In this series, we detail…
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Print and Digital Aren鈥檛 Enemies
For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can…
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5 Things You Can Do to Make the Prepress Process Smoother
5 Questions, 5 Answers with James Wamser As a Customer Education Specialist at 杏吧原创, I get asked plenty of questions by our clients who want to make the prepress-to-print process…
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Supply and Demand for Paper Shows Signs of Return to Normalcy
For the writing and printing paper market, the end of 2022 showed a relative return to normal buying habits, as the reduced demand for the month of December resembled buyer…
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Binding Basics 鈥� Case Binding
There鈥檚 so much more to binding than just paperback or hardcover. From the look to the weight to the longevity of the finished publication, it鈥檚 important to know how each…
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Binding Basics 鈥� Sewn Binding
There鈥檚 so much more to binding than just paperback or hardcover. From the look to the weight to the longevity of the finished publication, it鈥檚 important to know how each…
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Eyes on the Print
As the third and final installment in our sense-sational reads series, we鈥檙e going to focus on sight. If you haven鈥檛 already, we recommend checking out the smell and touch posts…
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