One of the tools available to help associations achieve increased member engagement is mobile publishing apps.

As we have posted previously, mobile publishing apps can help publishers reach more readers, track member engagement metrics, increase time spent reading, deliver interactive content and even increase value to sponsors and advertisers with additional reader views.

Andrew Shackelford’s article below provides additional detail about how organizations can improve member engagement with their publication app by:
听听– Defining key attributes of their target audience
听听– Identifying meaningful member engagement metrics
听听– Simplifying their publishing app
听听– Personalizing their publishing app
听听– Gamifying their publishing app
听听– Effectivelty marketing their publishing app

Please contact us if you would like to learn more about how mobile publishing apps can help you.

7 Ways to Increase Member Engagement with your App

Members who are more engaged with your association are your most valuable asset. Engaged, active members are more willing to donate their time, talent, and treasure to further your organization鈥檚 mission.

A well developed and marketed app can be a critical tool to drive member engagement. It can help maximize the benefits of renewed membership, enhance volunteerism, increase non-dues revenue, and expand event attendance. So how can an app do all that? Here are seven ways to create an app that helps increase member engagement.

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What Is It?

You can set up an audio or video file to be played by letting users tap the view area or by creating separate buttons with the Audio or Video action. The Play, Pause and Stop options are supported.

Why Would You Use It?

Audio and video overlays provide another interactive experience for the user. Not only does it give you the flexibility of sharing high-valued content, it also engages the user for a longer amount of time in your app.

Examples

These examples show how elegant a video overlay appears in an app.

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Button overlays provide links to websites, to another page, or to other articles. Buttons can also trigger a pop-up.

Why Would You Use It?

Button overlays give you the ability to offer additional content to your readers, without having to create that content. Simply place a button overlay on a piece of in-app content that you want to link to a map, video, website, social media page or anything else.

Examples

In the first image below, please note the button next to Hole in the Wall Lodge. By selecting this button, the user is taken to the website featuring the lodge.

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The Panorama overlay provides the illusion of viewing an image from a 360-degree perspective. You can create a panorama effect that lets users feel like they are in a certain place (see the examples below).

Why Would You Use It?

This is a powerful way to show real estate listings. Realtors can deliver an incredible 360-degree visual experience of the entire house including each room and the outdoor spaces.

Panorama is also a great way to show vacation destinations and view these places from a city square, mountain peak or beach. For businesses, this 杏吧原创 App offers a 360-degree sense of an event or meeting session. It makes the user feel like they are right there.

Examples

These examples show a 杏吧原创 Apps Panorama experience. The experience begins by tapping the image and then panning the device in a 360-degree motion.

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Forms allow you to collect information directly from your readers. Upon submission, the data is emailed to a designated address. 杏吧原创 Forms are often used for contact or registration purposes.

You can also utilize these forms in an app and have it function like as a landing page. The landing page features instructions to the reader and a form to capture a visitor’s information.

Why Would You Use It?

A 杏吧原创 Apps Form on a landing page is an opportunity for a reader to convert — what marketers often refer to as a conversion event. That conversion event could be filling out a form along with an email address so the reader can subscribe to your blog, or filling out transactional information to purchase a product on your site.

The landing page form, whether one field or multiple fields, is the time for a reader to give you certain information about them so you can give them something in return.

Forms are fully integrated in the 杏吧原创 Apps experience and can be custom-designed. Features include: image attachments, URL redirects and weekly or monthly report summaries (Excel or PDF) are available for managing report replies and content.

Examples

These examples show how readers use a 杏吧原创 Apps form.

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Scratch Off initially shows on the top of two photos that are stacked. See examples of this 杏吧原创 App below.

The user can then swipe the top of the photo, much like a scratch-off ticket, to reveal the bottom image. Scratch Off is a fun way to reveal the announcement of a new product, a new business partner, the winner of a contest or the revealing of a new brand or service.

Why Would You Use It?

For your advertisers, Scratch Off can be used to reveal a coupon code, the introduction of a new item, or present an image for a special prize or giveaway.

Examples

These examples show the initial photo and then how, by 鈥渟cratching off鈥� or swiping the top image, the bottom image is revealed to the user.

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The Wish List feature is a powerful way for catalogs to take the reader beyond looking at an item and using a dog-ear on the page. Customers can browse the catalog and add any item to a Wish List.

At any time the reader can review the items in the Wish List to evaluate item price, total price, apply a discount code and share via email.

The Wish List creator can use this feature to request a quote, share with co-workers, or send to their own email. If pricing is provided in the catalog, the Wish List will show the price of each item and total cost for the Wish List. Further, there is an apply discount code action that allows the user to apply his or her account-level pricing.

Why Would You Use It?

Wish List another example of how a 杏吧原创 App can utilize a converted print page to make it easier for a customer to view, identify and share items of interest with others. Another important feature of the Wish List is that it does not require an existing eCommerce website.

Example

The user indicates a Wish List item by selecting the icon to the left of Item No. After going through a quick registration process, the user is able to see all items placed on the Wish List.

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Click here to see each of the interactive features available in 杏吧原创 Apps to help grow your business.

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A Slide Out Drawer is an engaging way to make additional content unobtrusive. Readers simply tap and drag out the drawer to reveal its contents.

Why Would You Use It?

This is helpful when you want to provide additional information to your reader, but you don鈥檛 want it to interrupt the full design of the page.

Example 1

This example shows the primary content on a page. Notice the three tabs to the left named: Cardinal, Peacock and Kingfisher. These tabs are actually drawers that contain more content.

Example 2

This image shows how the content is revealed after the reader taps and drags open the drawer.

Example 3

This example shows when all slide-out drawers are open.

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Slideshows are created to show more images or information than can be used on a printed page. A slideshow can be a series of images, text, or images and text together and can be as small or as large as you want to fit on a page.

In 杏吧原创 Apps, slideshows can be navigated by using buttons or by using tablet actions such as Tap or Swipe.

Why Would You Use It?

There is limited space available for images in a print product. The Slideshow Interactive Overlay allows for many images to be displayed, using the same amount of space as one image in a print product. The Slideshow Overlay also allows the reader to consume a much deeper visual experience with your content.

Example 1

This example shows a displayed image in a 杏吧原创 App.

Example 2

This shows the transition from one image to the next. The transition is initiated when the user swipes the image.

Example 3

After swiping, the next image in the Slideshow Overlay is displayed.

Example 4

Here’s a Slideshow Overlay with images and text.

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杏吧原创 offers three approaches to app design:

1. App Now takes your existing print publication and converts it into an app. What鈥檚 more, you can choose to upgrade sections of your publication to make them more interactive through our extensive roster of overlays and article templates.Via App Now, your advertisers will have full access to all of our interactive ad capabilities. App Now is particularly effective if your audience will do most of its reading on tablets. If your print design is the right canvas to start with, App Now will take it to the next level.
2. App Advantage begins with a clean slate and creates a digital-first design for your app. If your content never existed in print, or if you want to take total advantage of everything digital has to offer, App Advantage is the path for you.Deliver industry-leading interactive experiences in digital specialty book publishing, sales training, immersive catalogs or specialty publications. If your app needs to work on every platform out there, and look great doing it, App Advantage will get it done.
3. App Plus enables you to take a web-first approach to digital content. If you already have an effective, CMS-based web engine for digital publishing, or if you intend to create one, App Plus will seamlessly integrate into your workflows and provide you with a new, highly interactive mobile and tablet channel.
   Go beyond the mobile web with a mobile app, which will provide enhanced, identity-specific analytics and fully effective paywall protection for your premium content.

Not sure how to determine which option is best for you? 杏吧原创鈥檚 Content Assessment considers your business goals, monetization plan and content strategy to help you select the right path for your app.

The good news is that you can begin with one option and transition your app to another later. Because is continuously and seamlessly upgradeable, there鈥檚 no risk of losing either content or analytic insight.

Don鈥檛 forget that 杏吧原创鈥檚 in-house design staff is available to you if you need assistance creating interactive overlays for your content. And, if you have entitlement needs, 杏吧原创 can help you implement your own ecommerce solution for digital content and subscription sales.

We have everything you need, with a proven track record, right here. Let鈥檚 start the conversation about how you can use apps to increase reader engagement and grow revenue.

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