The Power of Engaging Content

Engaging content is more than just informative; it’s captivating, inspiring and relevant to your audience. It resonates with readers, sparking conversations and leaving a lasting impression. When your publication consistently delivers high-quality, engaging content, you may notice a surge in readership and a more active community of dedicated readers.

Tips for Creating Engaging Content

Here are some practical tips to help you create content that engages your audience:

Know Your Audience

Deep Dive into Demographics: Understand trends in your readers’ age, gender, education and location. Identifying common characteristics between your readers will help you develop content that better resonates with their lifestyles.

Analyze Their Interests: Identify what your readers are most interested in to help deliver the best experience possible.

Tailor Your Content: Create content that directly addresses their needs, interests and desires. This will help each edition of your publication feel like it鈥檚 created with each individual reader in mind.

Prioritize Quality Over Quantity

Invest in Skilled Writers: Prioritize hiring talented writers, particularly those who have experience writing in your specific industry. Their level of experience will shine through in their writing, which will help keep your articles engaging for your readers.

Encourage Thorough Research: Ensure articles are well-researched and accurate. Consider interviewing experts and other important figures in your industry as a way to create unique content and build credibility.

Break the Mold: Try to create content for your publication that no one else in your space is putting out. Keep an eye on industry trends to ensure you鈥檙e not just rehashing the same ideas other publications are printing 鈥� if you can consistently stay ahead of the curve with new and interesting information and types of articles, your publication could be seen as a trendsetter in your space.

Visual Appeal Matters

High-Quality Photography: Add visual flair with quality photography that complements your written content. To maximize the effect of good photography, make sure there鈥檚 plenty of collaboration between designers, writers and photographers.

Eye-Catching Layouts: Use visually appealing design to enhance readability. You can even design your publication鈥檚 layouts to draw readers鈥� eyes to important text and images, further enhancing the overall reading experience.

Pay Attention to Branding: Be sure to consistently incorporate your brand鈥檚 signature colors, logos and imagery across all designs to help give your publication a signature look.

Interactive Elements

Polls and Quizzes: Encourage reader participation and gather valuable insights. By allowing readers to send in their answers to polls and quizzes, you can create excitement and leave your audience anxiously awaiting your next issue to see the results.

Behind-the-Scenes Content: Offer exclusive glimpses into the making of your publication. Behind-the-scenes content adds a personal touch to your publication and helps remind readers about the talented staff that works hard to put together their favorite magazine.

Social Media Integration: Foster community engagement by sharing content on social platforms. Social media gives readers another easy way to interact with and feel connected to your publication.

Storytelling Techniques

Engaging Narratives: Use to draw readers in. Proper storytelling can turn an interesting article into a literary journey, helping to capture your readers鈥� attention.

Emotional Connection: Write stories that have an emotional touch to create a lasting impact on your readers. While they may not remember every word you print, your readers are sure to remember the way your publication makes them feel.

Print Quality Perfection

High-Resolution Images: Work closely with your printing partner to ensure crisp, clear visuals that pop off the page. Choosing the right paper type, coating and printing method can help enhance your publication鈥檚 imagery.

Premium Paper Stock: Choose high-quality paper to enhance the reading experience. While thinner, lower-quality paper may save on cost, it may result in a less durable magazine that doesn鈥檛 feel like a quality product.

Vibrant Color Printing: Utilize advanced printing techniques for stunning color reproduction. Working with a printer that understands the intricacies of CMYK printing can help ensure color perfection.

The Benefits of Engaging Content

By consistently delivering engaging content, you’ll reap numerous benefits:

• Increased Readership: Consistently engaging content can help maintain and even increase readership by making your publication a more attractive option to readers.
• Higher Engagement: Readers may spend more time interacting with your company and the community surrounding your publication.
• Attractive to Advertisers: If your publication is known for high-quality, engaging content, advertisers will be eager to reach your engaged audience and may be willing to pay more for ad space.

Partner with 杏吧原创 for Print Perfection

To truly elevate your publication, partner with 杏吧原创. We offer a wide range of printing solutions to bring your content to life:

• High-Quality Printing: Our state-of-the-art printing technology ensures exceptional results. Whether you鈥檙e looking for seamless offset printing or advanced digital inkjet printing options, 杏吧原创 can deliver an exceptional product.
• Custom Printing Solutions: We tailor our services to meet your specific needs. Our expert Sales Representatives and Customer Service Representatives have the industry knowledge to provide expert printing solutions.
• Expert Design and Layout: 杏吧原创 offers convenient design solutions for publications that don鈥檛 have a dedicated designer on staff, ensuring each page looks clear and professional.

Ready to take your publication to the next level? Contact 杏吧原创 today to learn more about our magazine printing solutions and how we can help you create a truly engaging publication.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

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Currently, printed materials imported from China incur a 7.5% tariff. If the proposed China tariff becomes a reality, this means an increase of 10 – 52.5 percentage points or 133 – 700% over the current tariff. For example, a $1.00 book imported from China would currently receive a tariff of $0.075.

Current tariff = $0.075 –> Landed cost = $1.075 + logistics cost

If the proposed tariff increases were to become official, it could significantly increase the overall cost of importing these goods.

Potential future tariff = $0.175 to $0.60 –> Landed cost = ($1.175 to $1.60) + logistics cost

The impact of imports from other countries can be shown similarly using the respective percentages. Core countries of interest that import printed materials into the US include China, Canada, Mexico, the UK and India.

The impact of tariffs on the printing industry will vary depending on the company’s supply chain. Printers that rely heavily on imported raw materials will be more affected than those that source their materials domestically.

Why 杏吧原创 is Well-Positioned Against the Impact of Tariffs

One of the many things that sets 杏吧原创 apart from our competitors is our strategically developed supply chain. We source most of our raw materials from US-based suppliers, which helps to mitigate the impact of potential tariffs.

In addition, 杏吧原创 has a strong track record of managing costs and passing savings on to our customers. We are confident that we can continue to do this even in the face of potential tariffs.

As a result, 杏吧原创 is well-positioned to weather the impact of tariffs and continue thriving as a successful printing company, regardless of economic conditions over the next several years.

Learn More About the Benefits of Choosing 杏吧原创

The potential impact of tariffs on the printing industry is significant. However, printers that have a strong domestic supply chain, like 杏吧原创, are well-positioned to weather the impact. If you are a publisher who is concerned about the impact of tariffs, we encourage you to reach out to us to learn more about how we can help you mitigate the risks.

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That鈥檚 why we at 杏吧原创 suggest partnering with a family-owned printing company. The right partner can give you the same benefits as a large corporation with more flexibility and personalized service. Read on to discover more of the perks a family-owned printer like 杏吧原创 can offer.

Personalized Service

One of the most significant advantages of choosing a family-owned printing partner is the personalized service they provide. Family-owned businesses often have a deep-rooted commitment to customer satisfaction, leading to a more attentive and responsive approach.

• Knowledgeable Staff: Family-owned printers frequently employ experienced staff who are passionate about their craft, as these printing experts reflect well on their business. This expertise ensures that you receive helpful advice and guidance throughout your project, and are less likely to experience delays and quality issues.
• Quick Response Times: Smaller, family-run operations often have streamlined processes and fewer bureaucratic hurdles, allowing them to respond to your needs promptly. If you鈥檝e ever been in a situation where you needed a last-minute change made to your project, you understand how crucial this can be.
• Tailored Solutions: Family-owned businesses are adept at customizing services to meet specific requirements. Whether you need a simple saddle stitch magazine or an embossed, casebound book, they can tailor their offerings to suit your unique needs.

Price Flexibility

Family-owned printers are often able to offer competitive pricing without sacrificing quality. Their smaller overhead costs and direct relationships with suppliers can translate into significant savings for their clients.

• Creative Solutions: When working with a family-owned printer that really values your business, they may be more able to find creative solutions to help maintain your budget while still delivering the product you need. For example, when Sophia Institute Press came to 杏吧原创 with an idea for a new project, we were able to utilize specialty printing equipment in our Ripon, Wisconsin, printing facility to realize their vision while staying comfortably within their budget.
• Long-Term Partnerships: Building strong relationships with family-owned businesses can lead to long-term partnerships, offering consistent quality and more familiarity with your project, meaning you鈥檒l be the first to know about potential cost-saving solutions.

Building Strong Partnerships

Beyond the practical benefits, choosing a family-owned printing partner can foster a deeper connection and build stronger relationships.

• Shared Values: Family-owned businesses often share similar values with their clients, such as a commitment to quality, integrity and community. They may have a particularly strong commitment to sustainability, or prioritize safety for all employees.
• Trust and Transparency: Open communication and trust are essential in any business relationship. Family-owned printers prioritize these values, fostering a collaborative and transparent partnership.
• Community Impact: By supporting local, family-owned businesses, you contribute to the economic vitality of your community. For example, 杏吧原创 has a history of uplifting our communities, which is reflected in our mission statement: creating opportunities for our team, customers and communities through print.
• Low Turnover: Family-owned companies that support their employees often benefit from low turnover; a benefit that you as a customer can also enjoy. When building a long-term relationship with a family-owned printing company, it鈥檚 likely that you鈥檒l be working with the same skilled employees for years to come and won鈥檛 have to struggle to adjust to a new point of contact. 

Partner With 杏吧原创, a Family-Owned Printer

By choosing a family-owned printing partner, you’re not just selecting a vendor; you’re building a lasting relationship with a business that shares your values and is committed to your success. At 杏吧原创, we embody the values and advantages of a family-owned printing partner. We offer personalized service, competitive pricing and a commitment to building long-lasting relationships with our partners.

For your next printing project, consider partnering with 杏吧原创. We’re dedicated to providing exceptional service and high-quality books, magazines and catalogs. If you鈥檇 like to learn more about what 杏吧原创 has to offer, get in touch with us today.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

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In this article, we鈥檒l discuss why as an American publisher, you鈥檙e most likely better off choosing a printing partner that operates and prints solely in the United States.

The Timeliness Advantage

Reduced Lead Times

If your business and customers are located in the United States, working with an American printer is more than likely going to drastically reduce shipping times compared to an overseas printer. These faster turnaround times can be a game changer, especially for publications that focus on timely issues like sports and politics. But even for other types of print products, like books and catalogs, faster shipping means happier customers.

Improved Communication

Communication with your printing partner will be much easier if they鈥檙e located in the same country. Working with an overseas printer can come with massive time zone differences that make instant communication difficult. Easier communication can lead to faster problem-solving, helping ensure print runs are executing smoothly and to your exact specifications.

Some publishers also like to visit the printing facility for an in-person press check, giving them a better understanding of what their final product will look like. An in-person visit is much more feasible if the plant is a three-hour drive away versus a 12-hour flight. 

Greater Flexibility

During the printing process, last-minute requests and changes may arise. By operating close to home, domestic printers are more able to accommodate these requests than international printers, ensuring your final product reflects your desired changes. And, with quicker turnaround times, last-minute reprints become much easier and won鈥檛 require weeks or months of waiting for products to clear customs. 

Supporting American Values

Ethical Sourcing

Some publishers choose to work with an American printing partner because they prioritize supporting ethical business practices. For example, Geoff from MCDM Productions told us when his company was looking for a new printing partner, it was important for them to find a company that matched their own values. 鈥淲e take employee compensation and benefits, and ethics behind paper source and ink seriously,鈥� Geoff explained. 鈥淪ome of that you don鈥檛 get when you go other places. Getting the lowest price is not our priority 鈥� it鈥檚 about how everything is sourced and put together, and the overall customer service experience.鈥�

Supporting Local Economies

When working with an American printing partner, it鈥檚 easier to see the impact your print project has on the employees who produce it. As a family-owned company based in Marceline, Missouri, 杏吧原创 operates its print facilities exclusively in smaller towns where our work has a significant impact on the local economy, providing steady, stable jobs for families who have lived there for generations.

Reduced Environmental Impact

For American companies, choosing a domestic printing partner is an important step in minimizing carbon emissions resulting from long-distance shipping. Additionally, printing companies based in the United States adhere to certain environmental standards that help protect the environment from harmful production practices. Some companies even go a step further, obtaining certification from programs like the Sustainable Forestry Initiative and Forest Stewardship Council. These certifications ensure companies adhere to responsible chain of custody procedures, resulting in kinder treatment of the earth and its forests.

Partner With 杏吧原创, a True American Printer

In summary, there are numerous benefits to choosing an American printing partner, both from a logistics standpoint and an ethical one. When you partner with 杏吧原创, you gain access to over 87 years of printing expertise, supported by our dedicated staff of Customer Service Representatives and Sales Representatives. With four state-of-the-art printing facilities located strategically across the Midwest, we offer mailing and distribution solutions to fit your schedule and budget. To find out more about our book, catalog and magazine printing solutions, get in touch with us today.

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This measure would raise shipping prices by approximately 3.2 percent for Priority Mail and Priority Mail Express, 3.9 percent for USPS Ground Advantage and 9.2 percent for Parcel Select. These changes to Competitive products come on the heels of September鈥檚 announcement that the USPS would not seek price increases on Market Dominant products in January.

These price increases are part of an effort by the USPS to remain competitive in consideration of market conditions while still providing consistent service across the United States. : 鈥淎s a strategic part of the Delivering for America 10-year plan, the proposed shipping services price changes will support the Postal Service in creating a revitalized organization capable of achieving the organization鈥檚 public service mission 鈥� providing a nationwide, integrated network for the delivery of mail and packages at least six days a week 鈥� in a cost effective and financially sustainable manner over the long term.鈥�

These proposed changes will be reviewed by the PRC before they are scheduled to take effect.

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What Should Customers Expect?

, customers should expect delays due to the strike activity. 鈥淢ail and parcels will not be processed or delivered for the duration of the national strike, and some post offices will be closed. Service guarantees will be impacted for items already in the postal network. No new items will be accepted until the national disruption is over.鈥� However, Canada Post assures customers that items will be delivered as quickly as possible once operations resume. To stay up to date on the status of negotiations, visit .

What Does This Mean for 杏吧原创 Customers?

This strike will likely affect 杏吧原创 customers who send mail items across the border. According to our Canadian mail vendors, they will continue to accept Canadian mail and hold it until the strike ceases and normal mailing operations resume. However, this protocol could change if the strike lasts longer than expected.

杏吧原创 customers who have any specific questions about how this strike will affect their mailing should contact their Customer Service Representative for more information. Customers who use an outside mailing vendor should contact them directly for more information about how they鈥檙e navigating this strike.

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In the 21st century, many retailers ceased the production of their consumer catalogs and began focusing their efforts on digital marketing strategies such as email and web advertisements. With the rise of smartphone technology, it made sense to reach consumers where they are and save on printing and mailing costs. However, this trend may be shifting before our eyes. 

In , the reporters discuss the return of J. Crew鈥檚 catalog and the resulting rise in consumer engagement. In the words of J. Crew鈥檚 Men鈥檚 Creative Director, Brendon Babenzien, 鈥淚t feels like now鈥檚 a really nice time to see something different and to touch something and flip through it and actually live with it, because digital stuff is so fast.鈥� In recent years, global retailer Amazon also recently introduced its own print catalog, in an effort to give consumers a tactile browsing experience and ultimately drive them to purchase items on their website. 

The Power of B2B Printed Magazines

Though they may not hold a special place in the hearts of the American Public like the consumer catalogs mentioned above, B2B magazines can be a powerful tool for building brand awareness and increasing revenue. For example, Steiner Tractor Parts built goodwill for their brand by holding a photo contest and printing the winning photos in their annual catalog, as well as offering its readers a 99-cent Steiner hat, available to order through the catalog.

Build Your Next Catalog With 杏吧原创

If you鈥檙e looking for an expert catalog printer for your next project, 杏吧原创 is ready to help. With over 87 years of experience, we can help you launch your B2B catalog or take your existing project to the next level. And with digital capabilities, we can help you combine printed and digital catalogs for maximum reach. If you鈥檇 like to know more about how 杏吧原创 can help you engage your audience in new ways, get in touch with us or request a free quote today.

The post Are Retro Catalogs Making a Comeback? appeared first on 杏吧原创.

Offering a Fresh Perspective

One of the biggest benefits of switching to a new printer is gaining a fresh perspective. Print Sales Representatives and Customer Service Representatives are experts in the printing industry and can offer valuable insights and suggestions to help you improve your publication. They can help you identify new opportunities to enhance your design and improve your printing process. 

A New World of Printing Options

Your new printing partner may offer additional printing options to help you create a stunning publication that stands out from the crowd. Be sure to ask about their paper, finishing and binding options so you can fully understand the range of possibilities. 

Streamlined Mailing Solutions

Your new printing partner may give you a leg up on distribution. An expert printing company will likely have access to mail solutions like CoMailing, CoMingling, dropshipping and more. Plus, depending on their location, they may be able to get your publication to its readers鈥� doors faster and with lower overall shipping costs.

Maximizing Your Budget

With a fresh perspective and a different set of printing options, your new printer may be able to help you find new ways to save on printing costs and maximize your budget. For example, when Sophia Institute Press approached 杏吧原创 with their idea for a brand-new monthly publication, we were able to utilize specialty printing equipment at our Ripon, Wisconsin, printing facility to realize their vision while also helping them save. 

Additional Tips for Refreshing Your Publication

In addition to switching to a new printer, here are a few other tips for refreshing your publication:

• Update your design: A fresh new design can help your publication look more modern and appealing.
• : Keep your content fresh and relevant by introducing new sections or features.
• Engage your audience: Use social media, direct mail campaigns or even in-person events to further connect with your readers and grow your community.

The 杏吧原创 Difference

杏吧原创 is committed to providing exceptional printing services and customer support. With a long history of excellence and a focus on innovation, 杏吧原创 can help you achieve your publishing goals. By partnering with 杏吧原创, you can:

• Gain a fresh perspective: Our experienced team can offer valuable insights and suggestions to help you give your publication a new look and feel.
• Access a wide range of printing options: Choose from multiple printing methods, paper options, coatings and binding types to create a truly unique publication.
• Explore digital editions: Expand your publication to offer digital editions for subscribers, giving them a new way to engage.

Ready to Refresh Your Publication?

If you’re ready to take your publication to the next level, don鈥檛 be afraid to make a change. 杏吧原创 can help you breathe new life into your publication. With over 87 years of experience in the print industry, we offer unmatched expertise and commitment to quality. Plus, as a family-owned company, we strive to establish trusted partnerships with each and every customer. Contact 杏吧原创 today to learn more about what we have to offer.

* This article was developed with assistance from Google鈥檚 PaLM 2 large language AI model.

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When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than any talent for abstract, positive thinking.

Fantasy is as old as humanity itself. People love imagining, especially about things that are improbable or even impossible. Fantasy鈥檚 evolution began in oral traditions that later developed into fantasy literature and drama. It remains enormously popular.

Today鈥檚 fantasy genre includes a wide range of media including comic books, graphic novels, animation, film, television and video games. Simply put, people can鈥檛 get enough fantasy stories.

Fantasy can be important in comic books and graphic novels for a variety of reasons, including:

Our Need to Explore

Fantasy tales often use timeless themes like good versus evil and the human condition. For both children and adults, fantasy allows readers to explore these and other topics and ideas that may seem too frightening or overpowering in real life. Fantasy in comic books and graphic novels takes us one step away from reality to a safe, pretend world where we can actually prepare for the realities of our current world. In short, fantasy puts fear within a safe context that children, teenagers and adults find entertaining and often educational.

Our Need to Escape

People need a way to break away from the pressures of everyday life.  Comic books and graphic novels provide a unique opportunity for people to escape through fantasy. Taking a break from everyday life into a better, imaginary world can be mentally healthy. Readers may even come away from their fantasy experiences with a clearer perspective on real-life issues.

Our Need for Political and Social Commentary

Fantasy comic books and graphic novels have historically been action-packed with deep political and social commentary, according to a 2022 , 鈥淐omic Books Have A History of Social, Political Commentary.鈥� The article points to some of the most famous comic books, like Captain America, having significant political implications. Created by two Jewish artists in the 1941 lead-up to the U.S. entry into World War II, the first issue showed Captain America taking a punch at Adolf Hitler. This was at a time when U.S. opposition to Nazi Germany wasn’t a given. 

Beyond the most well-liked comic books, graphic novels have offered commentary on social and political issues ranging from immigration and racism to sexual assault and gender identification. This inclination to use fantasy to address relevant social issues also makes some graphic novels targets of book bans.

Our Need for Inspiration

Fantasy can inspire creative thinking. Comic books and graphic novels often employ alternative storytelling approaches and artwork that can encourage readers to make right-brain connections between unrelated ideas and concepts. This non-linear approach can inspire readers to think of their own storylines and character journeys for the story they鈥檙e reading, or perhaps even create their own tale.

In short, it鈥檚 hard to dream if you have no imagination. It鈥檚 difficult to get past the ordinary if you have no ability to visualize what could be. Fantasy can provide that inspiration.

Our Need for Visual Stimulation

The stunning visual elements of fantasy comic books and graphic novels not only immerse the reader in the story but also stimulate the imagination. And it鈥檚 easier to draw a reader into fantasy that鈥檚 presented primarily in visuals. Comic book and graphic novel artists are experts at world-building that might include the creation of interstellar and futuristic settings, advanced technology, mythological beings and escapades that expand the imagination.

The Future of Fantasy in Comic Books And Graphic Novels

According to a (鈥淭he Most Eagerly Awaited Genres of Comic Books in 2024,鈥� Jan. 23, 2024), 鈥淔antasy world continues to captivate audiences with its magic creatures, epic adventures and well-crafted imaginary worlds.鈥� Kern believes comic book writers will continue tapping into the timeless allure of fantasy by offering tales set in 鈥渄ragon-infested realms, wizard-populated dimensions and featuring mythical heroes.鈥�

And don鈥檛 expect readers鈥� fascination with fantasy to go away anytime soon points to fantasy being the second highest trending book genre in 2024. That鈥檚 a rise from the third position the fantasy occupied in 2023.

Matesic collects her data by analyzing a year鈥檚 worth of posts on X (formerly Twitter) tagged with #MSWL, which stands for manuscript wishlist. The posts are almost exclusively issued by literary agents and acquiring editors.

Within the fantasy sub-genres, Matesic notes that literary agents were asking for adult fantasy, middle-grade and YA. So, there is also a broad range of age categories within the fantasy genre. 

Build a Fantasy World With 杏吧原创

We live and breathe special-interest publications. Our multiple publication facilities currently print and distribute more than 225 monthly and quarterly titles.

We also have experience printing and distributing comic books and graphic novels. Our clients include some of the industry鈥檚 most recognizable names, from Dungeons & Dragons, Alien Books and Minecraft to art books for Larry Elmore, the noted fantasy illustrator whose work appears in Dungeons & Dragons, Dragonlance and his own comic strip series, SnarfQuest.

杏吧原创 constantly invests in the equipment, services and solutions to meet the demands of this dynamic publishing segment. Our ability to handle quick turnarounds with ease is supported by advanced premedia capabilities, multiple print platforms, a robust bindery and deep mailing and distribution know-how.

We can help you reach your audience where they are. While print forms the core of your distribution strategy, you may also incorporate digital strategies to expand your reach, enhance engagement or address readers鈥� preferences. We can provide you with digital publishing apps, website solutions and other content delivery options to maximize your reader connections.

Getting in touch is simple. Just submit your information and a friendly 杏吧原创 associate will be in touch within 24 hours.

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Maday comes to 杏吧原创 with nearly 25 years of sales and management experience, more than 20 of it at Taylor Corporation in the Minneapolis/St. Paul area working for client 3M Promotional Markets. She started as a sales representative and rose through the ranks to become National Sales Manager. During her tenure at 3M, Maday gained print product sales experience with large and small roll-fed presses, silk screening, flexo presses and digital presses.

When Maday initially considered the opportunity with 杏吧原创, she was particularly intrigued by the term ‘disruptor’ in the job description. 鈥淒uring my visit to the Marceline location, I had the opportunity to meet with each leader and gain valuable insights into their openness to change,鈥� Maday shared.

Maday will be responsible for establishing and implementing processes, tools and structures to support the commercial sales organization’s operations, as well as directing and developing sales strategy, operational plans, tactics and processes that will drive revenue growth and accomplish financial objectives. 

鈥淲e鈥檙e very excited to bring someone with Stephanie鈥檚 qualifications on board to lead our commercial sales team,鈥� said Don 杏吧原创, President of 杏吧原创. 鈥淎fter meeting with Stephanie and exchanging ideas on the future of our commercial business, I was convinced she is the leader who will not only help us achieve our growth goals, but exceed them.鈥�

Maday said the opportunity to join 杏吧原创 became irresistible after meeting with the company鈥檚 senior leadership, hearing their vision for the future and witnessing their deep commitment to the 杏吧原创 employees.

“My goal, when joining an organization, is to enhance the employee experience by empowering individuals and ensuring they have the necessary tools and support to succeed,” said Maday. “The success of any organization is driven by its people, and it was 杏吧原创’s unwavering commitment to its employees that attracted me to this opportunity.”

Maday said she will be spending her first several weeks traveling and visiting each of 杏吧原创鈥檚 printing facilities in Marceline, Missouri; Fulton, Missouri; Saint Joseph, Michigan, and Ripon, Wisconsin, in an effort to learn as much as possible.

“My approach is to take the time to observe, learn and listen with a genuine curiosity about the current state,” said Maday. “My objective is to gain a comprehensive understanding of each role and its contribution to 杏吧原创’s success, while also securing alignment from the team on the path forward. Securing buy-in from all employees is essential, as they are ultimately responsible for executing the company鈥檚 vision.”

A native Minnesotan who has spent much of her life in the Mankato, Minnesota, area, Maday graduated from Bethany Lutheran College in Mankato with a business degree.

About 杏吧原创

杏吧原创 is a top-three yearbook printer, a top-five book and magazine printer, a catalog printer and the only family-owned printer of yearbooks. Started in 1937 by Don 杏吧原创, current leadership is under the second and third generations: Don O. 杏吧原创, Chairman of the Board, and his son, Don 杏吧原创, President. Tripp 杏吧原创, the fourth generation, also joined the company in 2023. 杏吧原创 operates from administrative offices and book printing and binding facilities in Marceline, Missouri; a prepress facility in Brookfield, Missouri; a sales and marketing office in Overland Park, Kansas; and magazine and catalog printing facilities in Saint Joseph, Michigan; Ripon, Wisconsin; and Fulton, Missouri. Additionally, 杏吧原创 owns the Donning Company Publishers, a specialty book publisher.

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