The 杏吧原创 Board of Directors is responsible for ensuring the best interests of our customers, and employees are always considered when making long-term strategic decisions that will make the company financially strong for generations to come.
Board of Directors
DON O. WALSWORTH,听Chief Executive Officer
Don 杏吧原创 is the Chief Executive Officer of 杏吧原创, the 31st largest printing company in the United States and among the top three yearbook printers. The company is a top-five book and magazine printer, a catalog printer, and the only family-owned printer of yearbooks. The company operates from administrative offices and book printing and binding facilities in Marceline, Missouri; a prepress facility in Brookfield, Missouri; a sales and marketing office in Overland Park, Kansas; and magazine and catalog printing facilities in Saint Joseph, Michigan; Ripon, Wisconsin; and Fulton, Missouri. Additionally, 杏吧原创 owns the Donning Company Publishers, a specialty book publisher.
鈥淲e have remained a family-owned company for more than 85 years because of our loyal customers and dedicated employees. It is indeed a privilege to serve our customers and it鈥檚 an honor to work alongside such outstanding men and women who make a positive difference every day.鈥�
Don grew up in Marceline, Missouri, where 杏吧原创 is based. He graduated from the University of Missouri in 1957 with a Bachelor of Science degree in education, completed post graduate studies at Carnegie Mellon University in printing management, and then began his career with 杏吧原创 that same year. Ten years later, in 1967, Don became the company鈥檚 president.
Don has received numerous recognitions throughout his career, but is especially honored to have been named the Small Businessman of the Year for the Missouri-Kansas Region by the Small Business Administration in 1975. Former Governor John Ashcroft appointed Don to the Missouri State Highway and Transportation Commission in 1985, of which he was chairman in 1991-92. Former Governor Bob Holden appointed Don to the University of Missouri System Board of Curators in 2003, where he served for six years.
In 2004, Don was nominated and received the prestigious business honor of Missouri/Kansas Ernst & Young Entrepreneur of the Year for Manufacturing. In September, 2007, Don was awarded the prestigious Missourian Award. This award is bestowed upon Missourians who have made outstanding contributions to their state in civics, business, arts or politics.
DON WALSWORTH,听President
As President, Don is responsible for establishing the strategic direction of the company so it can continue serving the needs of its customers while providing opportunities for 杏吧原创鈥檚 employees and their communities.
鈥淢y role is to ensure our company values of聽Fun,听Integrity,听Respect,听Safety补苍诲听Teamwork are a natural part of our culture and considered with every decision we make. When we do that, I believe we will continue creating value for our customers and employees for the next 85 years and beyond.鈥�
Don grew up in Marceline, Missouri, where 杏吧原创 is based. He first worked for the company in the plant during the summers as a teenager. Don holds a bachelor鈥檚 degree in Economics from Stanford University in Stanford, California. After college, Don played professional golf for 14 years. 聽He has continued his education with executive courses at the Wharton School of Business
He returned to 杏吧原创 in 2000. Don has held several positions in the company, starting his career as a yearbook sales representative working with advisers, principals and students. He also was a sales manager and executive vice president before becoming president and a member of the company鈥檚 board of directors in 2004.
Don is a member of the Young Presidents Organization and former member of Vistage International. Don and his wife, Shea, chaired the 2017 Kansas City Spirit Awards, a benefit for Cornerstones of Care, a collective of five agencies serving the needs of children and youth in the Kansas City metro area.
, Chief Operating Officer
As Chief Operating Officer, Andy plans and directs all aspects of the organization鈥檚 strategy and operational policies, objectives and initiatives. Andy values relationships, engagement and involving others, believing the answers to most problems lie within our teams across various departments.
In his role, the key areas Andy prioritizes are operational efficiency, quality control, financial performance, technology and innovation, and employee engagement and development. He envisions guiding 杏吧原创 to take advantage of additional tools like AI, digital inkjet and other innovations to optimize operations throughout the company.
Andy holds a Bachelor of Science Degree from Clemson University in Clemson, South Carolina, and has more than 25 years in the print industry. He joined 杏吧原创 in 2024.
鈥淒eveloping people and helping them achieve their goals is something I enjoy and is a highlight of my career.鈥�
JEFF VOGEL,听Chief Financial Officer
As Chief Financial Officer, Jeff Vogel oversees all financial aspects of the company, leads the company’s M&A efforts, and participates in various other strategic initiatives and activities. The Finance Team regularly interacts with customers, vendors and employees.
鈥淲hile the external customer and vendor interactions are critically important, I constantly remind my group that our most frequent customers are others internal to the 杏吧原创 organization. The way that we can most impact the overall success of our company is to support the various efforts of our sales and operational teams.鈥�
Jeff grew up in the small rural community of Bowling Green, Missouri. He holds a bachelor鈥檚 degree of Accountancy from the University of Missouri in Columbia and obtained his Certified Public Accountant credentials from the State of Missouri. Jeff began his professional career in the St. Louis office of Arthur Andersen.
Jeff joined 杏吧原创 in 2004 with many years of experience in accounting, consulting and financial leadership. His community involvement includes current and past service on the Board of Directors for the Brookfield R-III School District鈥檚 Board of Education, Regional Missouri Bank, the Missouri Chamber of Commerce and Industry, the Mizzou Alumni Association, and the University of Missouri School of Accountancy Advisory Board.
,听Executive Vice President, Yearbook Sales
Jeff Bell is the Executive Vice President of Sales at 杏吧原创, where he is responsible for growing sales in the Yearbook Division. He manages area sales managers and more than 100 sales representatives. Jeff directs additional employees from recruiting, training, event management and sales support personnel.
Jeff鈥檚 sales organization maintains relationships with thousands of customers through training, project management, and inspiration. They engage with yearbook advisers, students and school administrators to achieve an extremely high customer retention rate and steady growth of new customers year over year.
Jeff grew up in Indianapolis. He holds a bachelor鈥檚 degree in Visual Communication Design from Purdue University. Jeff began his career as a graphic design artist and came to 杏吧原创 two years removed from college. He started as a sales representative and delivered more than $12 million of lifetime sales. Jeff was among the top five in new sales for multiple years, and was a five-year member of the Million Dollar Club.
鈥淚t鈥檚 an honor to have spent most of my professional career in progressive sales roles at the best yearbook company in the world. Being associated with a family-owned company that puts its employees first inspires me to leverage my passion for the business and lead others to have lengthy, fulfilling careers here while contributing to our company鈥檚 success.鈥�
, Executive Vice President, Commercial Sales
As Executive Vice President of Commercial Sales, Stephanie collaborates with her team to deliver tailored strategies that support and strengthen magazine, catalog and book publishers. By evaluating and enhancing clients’ revenue strategies and content distribution services, she drives growth and long-term success.
In her role, Stephanie strives to help the Commercial Sales Team understand customer needs and expectations and develop a plan to align with them. Where others may see challenges, she sees opportunities and is looking forward leading the sales team toward new growth.
Stephanie grew up in a small town called Welcome, Minnesota. She cites her father, who served as VP of Sales and Marketing at multiple companies, as her biggest mentor throughout her career. She gained print industry experience in her role with Taylor Corporation, where she worked for 20 years, ultimately taking on the role of National Sales Manager. She joined 杏吧原创 in 2024.
鈥淲e all have strengths. We all have weaknesses. Teaching people to use their strengths and finding resources to help with their weaknesses 鈥� that鈥檚 really what I鈥檓 most proud of.鈥�
, Executive Vice President of Manufacturing Operations
Gary O’Toole is the Executive Vice President of Manufacturing Operations. He oversees all functions related to the plants and leads the team creating the product.
Gary grew up on a farm in Southeast Iowa. He holds a Bachelor of Arts in Business Administration with a minor in Economics and an emphasis in Management and Finance from St. Ambrose College in Davenport, Iowa.
In January 2003, Gary started at 杏吧原创 as General Manager of the Marceline plant. He has more than 30 years of experience in Production Management in the printing industry in both yearbook and commercial trade.
鈥溞影稍� has a strong track record of investing in technology and people. When you put the best people and the best technology together, wonderful things happen. It has been my pleasure to participate in the growth of the company for the past 18 years, and I look forward to contributing to 杏吧原创鈥檚 continued success. It is my goal to provide a quality product safely and efficiently. The 杏吧原创 future is bright.鈥�
Gary and his wife Wendy have been married for 39 years and have four adult children and 13 grandchildren. They enjoy spending time with their family, attending concerts and going on road trips.
BOB PERKINS, Executive Vice President, Human Resources
As Executive Vice President of Human Resources, Bob Perkins is responsible for all human resources functions for the corporation.
Bob holds a Bachelor of Science degree in Industrial Technology with an emphasis in Graphic Arts from Truman State University in Kirksville, Missouri. He also is certified as a Senior Professional in Human Resources (SPHR) from the HR Certification Institute (HRCI).
Bob grew up in the small town of Unionville in Northern Missouri. 聽He has spent a large portion of his career in printing industry management in the Kansas City metro area. He worked 19 years with the Publications Group of Banta, prior to the RR Donnelley purchase and nine years in the flexible packaging industry at Plastic Packaging Technologies.
Bob joined 杏吧原创 HR in February 2020 as the Vice President.
BRUCE WALKER,听Dean Emeritus, Trulaske College of Business, University of Missouri-Columbia
Bruce Walker serves as an outside director for 杏吧原创. He served as dean of the Trulaske College of Business at the University of Missouri for 20 years. He made the transition to faculty member in 2010, serving as a professor of marketing and as co-director of the Cornell Leadership Program for high-ability undergraduates for five years.
Bruce holds an undergraduate degree in economics from Seattle University, and both an MBA and a PhD in business from the University of Colorado in Boulder, Colorado.听 Prior to coming to Missouri, he was a faculty member and administrator in the business schools at the University of Kentucky and Arizona State University.
In addition to his place on the 杏吧原创 board, Bruce serves on the boards of directors of the MIC Accelerator Fund Manager, Inc.; Centennial Investors, the angel-investing network in mid-Missouri; the Trulaske College of Business鈥檚 Walker Foundation; and the University of Missouri Flagship Council. He is also on the advisory board for Spirit of 鈥�76 Fireworks and is a partner in Quartet Arizona, LLC.听 Bruce and his wife, Pam, have served as volunteers with the Hagan Scholarship Foundation, which is based in Columbia.
鈥淎s a board member, I鈥檝e learned more about 杏吧原创鈥檚 unwavering commitment to both its customers and employees. I鈥檝e also developed an admiration for 杏吧原创鈥檚 top-quality leadership team. It鈥檚 an honor to be associated with this successful, family-owned company.鈥�
MALCOLM ASLIN,听Director of LabConco, Inc.; Director of ACT Corporation, Inc.; former President and CEO, Gold Banc Corporation
Malcolm (Mick) Aslin is retired from the Aslin Group, Inc. He and Don O. 杏吧原创 have known each other for decades. They were once business partners and have worked together on the Strategic Development Board of the University of Missouri Business School.
Mick adds an outside, independent perspective to discussion on the issues brought before ownership and management.
鈥淔or me, it is a very fulfilling role, to be part of an organization that is constantly seeking ways to better serve its customers and employees, and the communities in which it鈥檚 located. Not all companies are focused on all constituencies in the same way 杏吧原创 is, and that鈥檚 always been very important to me.鈥�
Mick holds a Masters degree in Business Administration and a Bachelor of Science degree in Education from the University of Missouri in Columbia, Missouri. He has served on the 杏吧原创 Board of Directors since 2007. He also serves on the boards of Labconco, Inc., and MRI Global, Inc.