Think of all the events geared specifically toward helping associations and association publishers find success.
How many did you come up with?
There aren鈥檛 many. That makes Association Media & Publishing鈥檚 annual meeting all the more special. It鈥檚 one of the few events that can help associations in their endeavors to grow memberships and keep members engaged. It is one of the few events focused on immersing attendees in association success models, best practices and insights from industry peers.
The 2019 will be held in Washington, D.C., on June 24-26. If you haven鈥檛 previously attended, you may not be aware that it鈥檚 the only comprehensive event that serves association, nonprofit and alumni publishing and communication professionals.
Those who attend will hear from the brightest and most influential association professionals and thought leaders. Speakers and panels allow attendees to glean insights on the latest publishing, communications and marketing trends, and best practices. As an added bonus, attendees have the opportunity to network with association colleagues and exhibitors and build important career connections.
This year鈥檚 keynote speakers include , General Manager of TicToc and Global Head of Strategy and Business Development for Bloomberg Digital, and , President and CEO of The Council of Insurance Agents & Brokers.
Session topics range from brand positioning and content workflow to social media and media kits.
If you鈥檙e still on the fence about attending, read on for several recaps from last year鈥檚 session topics to get a sense of the highly relevant and beneficial knowledge you鈥檒l gain in attending.
Promoting your Publication and Increasing Ad Sales
If you know who your audience is, it will make all of the difference in helping advertisers get to their target market. This session, 鈥淗ow to Promote your Publication and Increase Ad Sales,鈥� focused on how to attract the best advertisers for your audience. Some of the tips included thinking in terms of selling impact versus selling ads, doing an audience audit and how to determine if an advertiser is right for you. Our full recap is available here.
Technology and Your Publication
Member experience is an area that associations are always looking to improve and technology provides many routes to do just that. In one of the AM&P sessions, 鈥淲here Technology Can Take You 鈥� and Your Reader,鈥� a panel of technology experts shared their expertise and addressed concerns to help associations understand which technologies should be on their radar 鈥� and why. Read more about the panel participants and topics like mobile apps, mobile sites and reader engagement, here.
Publication and Communication Frequency
How often is often enough or not enough when it comes to publishing for your audience? Sarah Black, the Senior Manager of Editorial Services at Red Chair Communications, addressed that question in her session, 鈥淭he Strategy of Frequency in Publications and Communications.鈥� You can read more here about the questions to ask, best practices for channel strategy and how to measure results.
The AM&P Benchmarking Study Panel
This AM&P鈥檚 2017 benchmark study covered a range of topics: from publishing revenue, to outsourcing trends, to distribution costs and more. The panel for last year鈥檚 AM&P Annual Event focused on publishing revenue and the panelists discussed the future of print, social media, data collection and revenue possibilities to consider. Read our full recap here.
AM&P Excel Awards Gala
One more important note鈥攃oupled with the annual meeting is AM&P鈥檚 39th Annual , which recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications. You can read about this year鈥檚 Excel Awards finalists . The Gala takes place on June 24 and tickets, which are expected to sell out, are available on a first-come, first-serve basis.
To get a taste of some of the awards, and to read more about 杏吧原创 customers who won 2018 Excel awards, check out our Excel Awards recap article.
Register to Attend
Last year鈥檚 meeting was great, and this year鈥檚 annual meeting promises to be just as good (or even better!). The meeting is of interest to anyone within the world of associations and association publishers looking to augment and further their unique expertise within this landscape.
Visit AM&P鈥檚 to learn more about this year鈥檚 and . And make sure to .
